In today’s episode, we break down how we secured a multi–six-figure municipal bistro/festival lighting project, 15,000 feet of cross-street lines over Main Street, and why passion, preparation, and your crew beat “just raise your prices” every single time.

Inside you’ll hear:

• The 100-hour prep that made city officials say yes (presentation strategy, pre-qual questions, binders, and what we’d streamline next time).
  

• Passion vs. laziness: why two hours for a night demo is non-negotiable if you want $20K–$40K jobs.
  

• Building a brain trust: how we leaned on each other (and the Illuminati Lounge) to pressure-test the plan and sharpen the pitch.
  

• Crossing over Christmas clients into landscape lighting the right way (low-hanging fruit → high-margin installs).
  

• Value > price: creating separation so competitors justify your higher number for you.
  

• Advanced Training (February 2026): who it’s for, who it’s not for, and why there’s an application. If you’re not willing to learn, demo, and implement sit this one out.
  

This is a winners-only conversation: demos after dark, proposals that actually sell, designs that make homeowners and city councils lean forward, and a mindset that takes you from “installer” to lighting assassin. If you want us to go deeper on landing large municipal/downtown projects, drop a comment and we’ll carve out a full episode.

Ready to Start or Grow Your Landscape Lighting Business?

🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/

🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/ 🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club 🔹 Join our Facebook Group: https://www.facebook.com/groups/2196456184072265

🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew

🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/

🔥 50 lighting assassins. That’s it. The elite rise, everyone else is background noise. You can chase jobs…or become the one others chase. Which are you?